Manifesta is a consultancy company specialised in the management of corporate communications and public relations.

Organisations relate, or should relate, with many different audiences: clients, partners, shareholders, media, representatives from the public administrations, sectorial and business entities, opinion leaders from different fields, employees, etc.

The perception and image that an entity generates depend on the planned and strategic management of the communication with the different interest groups.

In private companies as well as institutions, it is increasingly common for the top managers to pose questions such as the following:

• Do we have a communications plan that contributes real value to the organisation in terms of public awareness and prestige?
• Are we aware of the level of reputation of our entity?
• What must be done to have a regular presence in the media, and specifically in the economic press?
• How and to whom should we communicate the organisational change or the latest investment we have just made?
• What are the keys to managing a serious or minor crisis situation in terms of communications?
• How should we approach a specific public administration?
• Can we improve the ability of our top managers to communicate with the media or with leading public figures?
• How can we improve internal communications among our collaborators?
• How can we make a specific professional group our prescriber?
• Is our company socially responsible?
• How should we design a leading corporate event so that it has an impact on the different audiences attending?

In all cases they are questions that affect the reputation and prestige of the organisation, intangible assets increasingly valued by public opinion and essential to achieve successful overall management.

We are speaking of corporate communications, of the strategic management of the different variables that make up the image of an entity.